Activation Definition

Activation tracks users signing up or activating their account

Activation is a part of the on-boarding flow where the user activates their account. Depending on your model, this might be the first time they sign in, when they choose a paid for account or when their account is set up.

It’s step 2 of the AARRRR pirate metrics and a good step to include in a usage funnel to highlight any issues with on-boarding.

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