Acquisition Definition

Acquisition tracks bringing new users to your product or service

Acquisition is the measurement of new users starting to use your product or service. It’s the first step in securing valuable repeat users. It is a useful measurement to help track the success of your sales, marketing and on-boarding functions.

It’s step 1 of the AARRRR pirate metrics and a good step to include in a usage funnel to highlight any issues with on-boarding.

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